Placing keywords in these tags can be beneficial in some search engines. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Any kind of activity which you plans to do for your business, you …

For the longest time, Google stated that it would view listings on web directories as a good thing. Local SEO strategies are simpler and easier to manage, and quality user experience is held in higher regard than technical factors, so high-quality businesses should have no problem achieving a decent rank …

They usually mean one of two things. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to …

One displays the price in dollars, the other in pounds. Avoid the use of symbols in URLs and prefer more human readable alternatives. Check the company's reputation, have any of their clients had a Google penalty? I'm on the lookout for an incredible traditional rocking horses . I'm on the lookout …

There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. Your home page should contain the most important links to your site. Rule number one of engagement: slow loading speeds are your enemy! For example, where …

Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. You can also buy domain name misspellings to capture any lost traffic. In a Searchmetrics 2016 study into ranking factors, there was an "extremely …

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for …

For collocation hosting, use local providers in your area. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. It could either be the meta description you have created, or it could be something completely different. Google controls this. Have you …

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually …

Building a brand's image begins with developing brand awareness. All the pieces have to work together in concert. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. Would an inexpensive yorkshire rocking horse …

You may also want to use online generators to help you along the way. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Since your content is evergreen, you will get more visitors to your …

Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. It takes more than a well optimized website for top rankings. Take a look at your top ranking and most shared content. Is there …

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition …

How do you find people who value SEO enough to pay your prices? So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many …

Besides overseeing the content, managing the money, and handling the marketing, are you going to educate yourself in HTML, PHP, JavaScript, database programming, Dreamweaver, FrontPage, marketing communications, copy writing, photography, and graphic design in the next six weeks? Few people, however, understand how search engines actually work. You need to …

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. SEO in Digital Marketing - Just imagine having an outlet …

I think it 's safe to assume that relevancy and other factors play some role in how your site is ranked, given the scale and complexity of how rankings are determined. Google has told us for well over 10 years what is important to them and how to rank higher …

It's recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. Does your business have an SEO strategy? Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that …

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. Google can't depend on social media signals from platforms it doesn't own and that are run by competitors like Facebook. Winning today is more and …

Emphasize second person. Google Suggest is both a blessing and a curse when it comes to SEO. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of …