Providing your audience with something that does not expire after a short period, something that never loses its value. It's useful for people to read, yes, but it's also more likely to be linked to. Have you tried storytelling in business to boost customer engagement? Remind Vegan UK that it's …

In fact, if you rank well on subsequent pages, you may still have a high clickthrough rate, albeit less traffic. Only a few companies have been successful deploying buzz marketing during the inoculation stage, or product introduction. Do you need a quote for Technical SEO Audit ? SEO Free UK Business …

You can also determine whether you're meeting your high-DA linking goals, and take action if not. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. A local park can be dramatically improved by …

Now, that was always kind of the goal but it was just easier to get around that. It is believed that Google uses them in relation to other factors, ensuring consistency and validating page rank. Did you know Beverley Building Society was founded in 1866 and is one of the …

This is also a good tool to use to determine whether your content is likely to be considered duplicate by Google. Since your age plays a vital role with any search engine metric, it's important that you register your domain for a long time and continue to develop your website …

There are some simple ways to test your site to see if it's counted as "mobile friendly," and simple fixes you can make if it's not. Google's intentions are to make every website follow a similar "HTTPS by default" practice. Pinterest ads trigger keyword searches and pinning behaviors. I could …

Instances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. Don't look for rapid climbs in growth in the span of a few days or weeks. If you're trying to get links from colleges, create …

Buying backlinks can and does work, however, there's a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you're in trouble too. Now you must dig deep into the site, dissecting it from all angles. Secondly, you …

One notable difference is with the Sun Java platform, which requires the use of an application server. Various tools are available for finding and removing malware on your website. Setting goals enhances the probability that social media marketing investments will succeed. I could invest in a lovely rocking horse . Its …

Everything below that visible area merely serves to provide enough content for search engines. When the layout and content are not appealing, around 38% of users stop using a website, according to a survey. However, there are two considerations you should incorporate. I'm on the lookout for an incredible Ayres …

Internal search result pages are produced when someone conducts a search using an eCommerce website's internal search feature. More traffic can increase brand awareness and increase sales for e-commerce sites.Over 70% of web users ignore paid advertisements in search results. ou can optimize the entire technical side of your …

Placing keywords in these tags can be beneficial in some search engines. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Any kind of activity which you plans to do for your business, you …

For the longest time, Google stated that it would view listings on web directories as a good thing. Local SEO strategies are simpler and easier to manage, and quality user experience is held in higher regard than technical factors, so high-quality businesses should have no problem achieving a decent rank …

They usually mean one of two things. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to …

One displays the price in dollars, the other in pounds. Avoid the use of symbols in URLs and prefer more human readable alternatives. Check the company's reputation, have any of their clients had a Google penalty? I'm on the lookout for an incredible traditional rocking horses . I'm on the lookout …

There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. Your home page should contain the most important links to your site. Rule number one of engagement: slow loading speeds are your enemy! For example, where …

Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. You can also buy domain name misspellings to capture any lost traffic. In a Searchmetrics 2016 study into ranking factors, there was an "extremely …

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for …

For collocation hosting, use local providers in your area. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. It could either be the meta description you have created, or it could be something completely different. Google controls this. Have you …

Keep in mind that you must write for your readers, and not for Google's spiders. Don't do keyword stuffing. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually …

Building a brand's image begins with developing brand awareness. All the pieces have to work together in concert. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. Would an inexpensive yorkshire rocking horse …

You may also want to use online generators to help you along the way. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Since your content is evergreen, you will get more visitors to your …

Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. It takes more than a well optimized website for top rankings. Take a look at your top ranking and most shared content. Is there …

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition …

How do you find people who value SEO enough to pay your prices? So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many …

Besides overseeing the content, managing the money, and handling the marketing, are you going to educate yourself in HTML, PHP, JavaScript, database programming, Dreamweaver, FrontPage, marketing communications, copy writing, photography, and graphic design in the next six weeks? Few people, however, understand how search engines actually work. You need to …

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. SEO in Digital Marketing - Just imagine having an outlet …

I think it 's safe to assume that relevancy and other factors play some role in how your site is ranked, given the scale and complexity of how rankings are determined. Google has told us for well over 10 years what is important to them and how to rank higher …

It's recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. Does your business have an SEO strategy? Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that …

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. Google can't depend on social media signals from platforms it doesn't own and that are run by competitors like Facebook. Winning today is more and …

Emphasize second person. Google Suggest is both a blessing and a curse when it comes to SEO. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of …