Take a customer focused approach to blogs

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. While your page might look stunning and be full …

more ...

Understanding keywords in relation to your marketing strategy

Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. An alternate name for the process in the context of search engines …

more ...

Having fun with long tail search

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience - without losing sight of the need to create valuable content, of course. But publish your own content regularly …

more ...



Search marketing implications related to keyword research

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

more ...