Does the Yahoo indexer really care about schema markup

Do not put on your tinfoil hats on yet, because Ello and Peach aren't coming back. There are days when I feel like search engine optimization is moving faster than I can digest and I'll never be able to stay up with modern SEO techniques and the constant changes brought …

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Find out more about link research

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. How do you breed rodents, anyway? No one likes to think about a time after they …

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Mobile-First Indexing: Fix issues around trustworthiness

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. You can turn it into a PDF and use it to build your e-mail list, or you can turn it into a video or a podcast. We …

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Take a customer focused approach to blogs

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. While your page might look stunning and be full …

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Understanding keywords in relation to your marketing strategy

Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. An alternate name for the process in the context of search engines …

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Having fun with long tail search

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience - without losing sight of the need to create valuable content, of course. But publish your own content regularly …

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Search marketing implications related to keyword research

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

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