The hidden agenda of metrics

There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. Your home page should contain the most important links to your site. Rule number one of engagement: slow loading speeds are your enemy! For example, where …

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Search marketing implications related to keyword research

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

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