Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for …

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition …